On Target’s Terry Casey Leads AEC Associations on Both Coasts

https://www.youtube.com/watch?v=cow29Bc1Gus&t=1s

Screenshot from the 2019-20 CBC Annual Report Video at 4:20m showing Terry Casey (R) with CBC Past Presidents, Tom Beebe, Arcadis, and Catherine Ellithorpe, AIA, SLAM, at a previous annual Project Team Awards Banquet.

Amidst the Covid-19 pandemic, On Target’s Principal and Chief Marketing Officer, Theresa “Terry” Casey, FSMPS, CPSM, has taken on new leadership roles in architecture, engineering and construction (AEC) industry associations in both Connecticut and San Diego.

In August, Terry was named contract Chief Executive Officer of the Connecticut Building Congress (www.cbc-ct.org), where she has served in a paid contract position as … Read more

6 Steps to Finding Focus in the Fog – A Strategic Response to Uncertain Times

With such ambiguity surrounding the unfolding of the pandemic, its effect on the AEC industry, and the upheaval to everyday life, it’s natural to take a cautious, wait-and-see approach. But for business leaders who have studied previous catastrophic events or lived through earlier economic downturns, they know that now, more than ever, is the time to be strategic and plan for recovery.

The particulars of when and how the economy will reopen are still being formulated, and regional differences are certainly expected. However, the longer a firm waits for the fog of uncertainty to lift before it takes a proactive … Read more

City of San Marcos Development Services Director joins On Target’s Founder to Speak on Winning AEC Industry Awards

Join Dahvia Lynch, Development Services Director from the City of San Marcos, and On Target’s Founder, Terry Casey, Wednesday, June 20, 2018 to learn about preparing AEC Industry Awards. The Society for Marketing Professional Services San Diego Chapter workshop will be held at the offices of venue sponsor, Ferguson Pape Baldwin Architects. Register by June 19 at SMPS SD Event Registration Page.

Learn award-winning tips on planning, content and graphic layout; experience a group review of a winning project entry; and work in small groups in a “You Be the Judge” exercise with an actual award entry. As a … Read more