6 Steps to Finding Focus in the Fog – A Strategic Response to Uncertain Times

With such ambiguity surrounding the unfolding of the pandemic, its effect on the AEC industry, and the upheaval to everyday life, it’s natural to take a cautious, wait-and-see approach. But for business leaders who have studied previous catastrophic events or lived through earlier economic downturns, they know that now, more than ever, is the time to be strategic and plan for recovery.

The particulars of when and how the economy will reopen are still being formulated, and regional differences are certainly expected. However, the longer a firm waits for the fog of uncertainty to lift before it takes a proactive … Read more

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As Economy Re-opens, Staff May be Competitive Advantage

With communities beginning to plan for reopening of the economy, AEC firms that retained key staff throughout the pandemic crisis likely will have a competitive advantage in the recovery.

Despite the government’s effort to provide interim relief through the Payroll Protection Program, many hard-hit AEC firms made the difficult decision to lay off staff early in the process. Yet other firms were better prepared, largely due to advanced disaster and scenario planning. While few could have predicted the pandemic, these firms were able to pivot relatively quickly and focus their efforts on managing financial challenges, helping clients with their changing … Read more

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Casey Joins Team of SMPS Fellows at SMPS Pacific Regional Conference

Nearly 350 firm principals, marketing and business development professionals from the architecture, engineering and construction (AEC) industry attended the Society for Marketing Professional Services (SMPS) Pacific Regional Conference (PRC) held at the beautiful Hilton Hawaiian Village Waikiki Beach Resort in Honolulu.

Dubbed #RideTheWave, the Conference offered attendees a variety of educational workshops presented by leading AEC professionals from around the country.

Our own founding principal, Theresa “Terry” Casey, was tapped to join the prestigious SMPS Fellows Panel as part of the “Inside the Fellows Studio” – a take off from CNN’s long-time running “Inside the Actor’s Studio”. This fun and … Read more

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City of San Marcos Development Services Director joins On Target’s Founder to Speak on Winning AEC Industry Awards

Join Dahvia Lynch, Development Services Director from the City of San Marcos, and On Target’s Founder, Terry Casey, Wednesday, June 20, 2018 to learn about preparing AEC Industry Awards. The Society for Marketing Professional Services San Diego Chapter workshop will be held at the offices of venue sponsor, Ferguson Pape Baldwin Architects. Register by June 19 at SMPS SD Event Registration Page.

Learn award-winning tips on planning, content and graphic layout; experience a group review of a winning project entry; and work in small groups in a “You Be the Judge” exercise with an actual award entry. As a … Read more

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How to Find AEC Award Programs to Enter

Now that we’ve reviewed the strategic benefit to entering awards programs, let’s discuss how you can find potential programs to enter. Years ago, a few consultants would publish an annual list of the various awards programs related to the architecture, engineering and construction (AEC) industry. While it could be a bit pricey to acquire, it proved to be a handy go-to resource. With the proliferation of awards being offered and an ever-growing list of options, it’s nearly impossible to maintain an updated list. The reasons for this astronomical growth vary, but primarily involve organizations understanding the benefits of offering awards … Read more

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The Strategic Advantage to AEC Industry Awards


Winning an award gives you an opportunity to celebrate with team members and clients long after the project is complete. Photo courtesy of Connecticut Building Congress, Patrick Delany Photographer.

Winning awards for your firm, a project, or individual staff members can be exciting, but focusing on the strategic marketing benefits will bring about the best results and help convince firm leadership to invest the time and money required to submit for awards.

In this first of a series of articles, we delve into the strategic marketing benefits of AEC industry awards. Future articles will discuss how to find and select … Read more

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