Nearly 350 firm principals, marketing and business development professionals from the architecture, engineering and construction (AEC) industry attended the Society for Marketing Professional Services (SMPS) Pacific Regional Conference (PRC) held at the beautiful Hilton Hawaiian Village Waikiki Beach Resort in Honolulu.
Dubbed #RideTheWave, the Conference offered attendees a variety of educational workshops presented by leading AEC professionals from around the country.
Our own founding principal, Theresa “Terry” Casey, was tapped to join the prestigious SMPS Fellows Panel as part of the “Inside the Fellows Studio” – a take off from CNN’s long-time running “Inside the Actor’s Studio”. This fun and insightful program, planned by Marion Thatch, FSMPS, and Catherine McCullough, CPSM, provided career and professional development tips to professionals of all ages and stages.
Moderator and past disc jockey, Mark Towara, FSMPS, of Manageability, LLC, introduced the panel while spinning their individually selected theme songs:
Craig Galati, AIA, FSMPS, CPSM, LG Architects:Running Down a Dream by Tom Petty and the Heartbreakers
Myrna Wagner, FSMPS, CPSM, Swinerton: Born to Run by Bruce Springstein
Alethea O’Dell, FSMPS, CPSM, Northland Controls: I Wanna Be Sedated by The Ramones
Theresa Casey, FSMPS, CPSM, On Target Marketing & Communications: Vacation by the Dirty Heads
Tips from the panel included … look for positive lessons learned especially when dealing with adversity, willingly accept assignments and challenges, work for and with people who believe in and support you.