Casey Joins Team of SMPS Fellows at SMPS Pacific Regional Conference

Nearly 350 firm principals, marketing and business development professionals from the architecture, engineering and construction (AEC) industry attended the Society for Marketing Professional Services (SMPS) Pacific Regional Conference (PRC) held at the beautiful Hilton Hawaiian Village Waikiki Beach Resort in Honolulu.

Dubbed #RideTheWave, the Conference offered attendees a variety of educational workshops presented by leading AEC professionals from around the country.

Our own founding principal, Theresa “Terry” Casey, was tapped to join the prestigious SMPS Fellows Panel as part of the “Inside the Fellows Studio” – a take off from CNN’s long-time running “Inside the Actor’s Studio”. This fun and … Read more

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City of San Marcos Development Services Director joins On Target’s Founder to Speak on Winning AEC Industry Awards

Join Dahvia Lynch, Development Services Director from the City of San Marcos, and On Target’s Founder, Terry Casey, Wednesday, June 20, 2018 to learn about preparing AEC Industry Awards. The Society for Marketing Professional Services San Diego Chapter workshop will be held at the offices of venue sponsor, Ferguson Pape Baldwin Architects. Register by June 19 at SMPS SD Event Registration Page.

Learn award-winning tips on planning, content and graphic layout; experience a group review of a winning project entry; and work in small groups in a “You Be the Judge” exercise with an actual award entry. As a … Read more

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AEC Industry Awards Panel Presentation Dubbed a Big Success

On Target’s founder, Theresa M. Casey, FSMPS, CPSM, on right, presenting at the SMPS Connecticut program on AEC Industry Award Submissions, March 2018.

The scene at the Scene Art Bar was a fabulous backdrop for SMPS Connecticut’s program on Preparing a Winning AEC Project Award Entry. Check out the link for details on the fabulous panel! Even the most seasoned professionals had valuable takeaways from this session!

Watch for our blog post on tips, ideas and inspiration for your next awards submissions. Be sure to contact On Target Marketing & Communications if you’d like outside help with identifying the … Read more

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SMPS Taps On Target’s Founder as One of Twelve National Subject Matter Experts for the New Body of Knowledge


markendium-photos-of-expertsOn Target Marketing is proud to announce that our own Theresa M. Casey, FSMPS, CPSM, served as one of twelve national subject matter experts working on The Markendium, the SMPS Body of Knowledge. Known as a game-changer initiative, the effort required the rethinking and rewriting of the content that will be used by SMPS for years to come to help train and educate our current and future marketing professionals for the A/E/C industry. See the video to learn more or order your copy of the six-book set from SMPS, each covering a specific AEC Marketing Domain of Knowledge: SMPS Markendium Read more

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