On Target’s Terry Casey Leads AEC Associations on Both Coasts


Screenshot from the 2019-20 CBC Annual Report Video at 4:20m showing Terry Casey (R) with CBC Past Presidents, Tom Beebe, Arcadis, and Catherine Ellithorpe, AIA, SLAM, at a previous annual Project Team Awards Banquet.

Amidst the Covid-19 pandemic, On Target’s Principal and Chief Marketing Officer, Theresa “Terry” Casey, FSMPS, CPSM, has taken on new leadership roles in architecture, engineering and construction (AEC) industry associations in both Connecticut and San Diego.

In August, Terry was named contract Chief Executive Officer of the Connecticut Building Congress (www.cbc-ct.org), where she has served in a paid contract position as … Read more

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6 Steps to Finding Focus in the Fog – A Strategic Response to Uncertain Times

With such ambiguity surrounding the unfolding of the pandemic, its effect on the AEC industry, and the upheaval to everyday life, it’s natural to take a cautious, wait-and-see approach. But for business leaders who have studied previous catastrophic events or lived through earlier economic downturns, they know that now, more than ever, is the time to be strategic and plan for recovery.

The particulars of when and how the economy will reopen are still being formulated, and regional differences are certainly expected. However, the longer a firm waits for the fog of uncertainty to lift before it takes a proactive … Read more

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As Economy Re-opens, Staff May be Competitive Advantage

With communities beginning to plan for reopening of the economy, AEC firms that retained key staff throughout the pandemic crisis likely will have a competitive advantage in the recovery.

Despite the government’s effort to provide interim relief through the Payroll Protection Program, many hard-hit AEC firms made the difficult decision to lay off staff early in the process. Yet other firms were better prepared, largely due to advanced disaster and scenario planning. While few could have predicted the pandemic, these firms were able to pivot relatively quickly and focus their efforts on managing financial challenges, helping clients with their changing … Read more

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Casey Joins Team of SMPS Fellows at SMPS Pacific Regional Conference

Nearly 350 firm principals, marketing and business development professionals from the architecture, engineering and construction (AEC) industry attended the Society for Marketing Professional Services (SMPS) Pacific Regional Conference (PRC) held at the beautiful Hilton Hawaiian Village Waikiki Beach Resort in Honolulu.

Dubbed #RideTheWave, the Conference offered attendees a variety of educational workshops presented by leading AEC professionals from around the country.

Our own founding principal, Theresa “Terry” Casey, was tapped to join the prestigious SMPS Fellows Panel as part of the “Inside the Fellows Studio” – a take off from CNN’s long-time running “Inside the Actor’s Studio”. This fun and … Read more

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City of San Marcos Development Services Director joins On Target’s Founder to Speak on Winning AEC Industry Awards

Join Dahvia Lynch, Development Services Director from the City of San Marcos, and On Target’s Founder, Terry Casey, Wednesday, June 20, 2018 to learn about preparing AEC Industry Awards. The Society for Marketing Professional Services San Diego Chapter workshop will be held at the offices of venue sponsor, Ferguson Pape Baldwin Architects. Register by June 19 at SMPS SD Event Registration Page.

Learn award-winning tips on planning, content and graphic layout; experience a group review of a winning project entry; and work in small groups in a “You Be the Judge” exercise with an actual award entry. As a … Read more

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AEC Industry Awards Panel Presentation Dubbed a Big Success

On Target’s founder, Theresa M. Casey, FSMPS, CPSM, on right, presenting at the SMPS Connecticut program on AEC Industry Award Submissions, March 2018.

The scene at the Scene Art Bar was a fabulous backdrop for SMPS Connecticut’s program on Preparing a Winning AEC Project Award Entry. Check out the link for details on the fabulous panel! Even the most seasoned professionals had valuable takeaways from this session!

Watch for our blog post on tips, ideas and inspiration for your next awards submissions. Be sure to contact On Target Marketing & Communications if you’d like outside help with identifying the … Read more

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