5 Tips to Creating and Maintaining Blog Content

Now that the blog for your architecture, engineering or construction (AEC) firm is set up and ready to go, how effective will you be at consistently creating the valuable content that draws targeted online visitors to your AEC blog and website?

Here are some tips to creating and maintaining the right mix of quality and quantity of content for your AEC blog:

1. Develop a Plan for your blog that includes goals tied to the company’s strategic initiatives & target audience. For instance, are you rebranding your firm, entering a new market, developing an online social media presence, targeting … Read more

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How to Start a Blog in 3 Easy Steps

Hopefully by now, you’re convinced of the value of blogging, you’ve checked out blogs of industry leaders relevant to your markets and clients, and you’re ready to set up your company’s new blog. Here are three easy steps for you to follow to get started:

1. Determine and document the purpose of your blog and describe the audience.
This will help with lots of decisions along the way, including the next steps. For instance, the audience for On Target’s BulletPoints blog is marketing, technical and management level colleagues who need to know about or are responsible for a professional service … Read more

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Why Blog . . . Why Now?

The stats don’t lie! There are more than 100 million blogs on the Internet. . . Business-to-business marketers using blogs generate 67% more leads. . . Companies with blogs enjoy 97% more inbound links to their website. . . And, one of the top three reasons people follow brands is interesting content, most often on blogs. The infographic below from ignitespot provides some more interesting blog stats.

So why should an AEC firm blog?
Blogs offer many ways to build upon and support your marketing and business development efforts. Done right, blogs can:

1. Strengthen Relationships

The most effective blogs … Read more

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