The Strategic Advantage to AEC Industry Awards

Winning an award gives you an opportunity to celebrate with team members and clients long after the project is complete. Photo courtesy of Connecticut Building Congress, Patrick Delany Photographer.

Winning awards for your firm, a project, or individual staff members can be exciting, but focusing on the strategic marketing benefits will bring about the best results and help convince firm leadership to invest the time and money required to submit for awards.

In this first of a series of articles, we delve into the strategic marketing benefits of AEC industry awards. Future articles will discuss how to find and select … Read more

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12 Tips to Entering AEC Project Award Competitions

Join On Target’s founder and Executive Director for the Connecticut Building Congress, Theresa M. Casey, FSMSP, CPSM, at the Society for Marketing Professional Services Connecticut Chapter Program on March 14, 2018, AEC Industry Award Submissions. Other panelists include Kevin Herrick, AIA, The SLAM Collaborative and Susan Labas, vanZelm Engineers, along with moderator Cathy DeFrances, CPSM, Fuss & O’Neill EnviroScience. And if you can’t join us, take a look at these 12 tips to entering the CBC Project Team Awards. Many can be applied to other AEC industry award programs.

Download the PDF: PTA 2018 Tips of the MonthRead more

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SMPS Taps On Target’s Founder as One of Twelve National Subject Matter Experts for the New Body of Knowledge


markendium-photos-of-expertsOn Target Marketing is proud to announce that our own Theresa M. Casey, FSMPS, CPSM, served as one of twelve national subject matter experts working on The Markendium, the SMPS Body of Knowledge. Known as a game-changer initiative, the effort required the rethinking and rewriting of the content that will be used by SMPS for years to come to help train and educate our current and future marketing professionals for the A/E/C industry. See the video to learn more or order your copy of the six-book set from SMPS, each covering a specific AEC Marketing Domain of Knowledge: SMPS Markendium Read more

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Guests or Ghosts … Bloggers that is!

Guest and ghost bloggers can be key to maintaining consistent, quality blog content–one of the biggest challenges cited by A/E/C marketers today. We previously covered in our post, Five Tips to Creating and Maintaining Blog Content, a variety of other tips such as creating a formal plan, incentivizing internal team members, and curating content. So today, we’re going to focus on guest and ghost bloggers.

Some people wonder what the value is to having a guest blogger from another firm or industry. After all, your company blog is the platform for your team of resident experts to demonstrate their … Read more

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Infographic or Photo? And 3 Other Tough Decisions Related to Blog Post Graphics

Using a photo or graphic with an article or blog post can draw in a reader’s attention, increase your brand exposure through reposts, and accentuate your message. But what are the best practices, particularly in the A/E/C industry, when it comes to graphics and photos? Here are four tips to get you through some of the tough decisions.


1. Infographic or Photo
The graphic should relate to your message, tone and voice first and foremost. So determine what type of graphic will best suit your article topic, author, voice and channel. A blog about fun facilities to work within would … Read more

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Is a Photo Just a Pretty Face? The truth about graphics in article posts

Studies show that an article with an image gets 94% more total views than articles without graphics. How can we ignore that statistic!


Let’s delve into this a bit more to learn the reasons behind it and the best practices so we can squeeze the maximum results from our efforts.

The major reasons photos and graphics work to drive more views to your article or blog post are:

1. Draws the attention of the curious human eye
Photos and graphics draw attention to your article. The human eye is drawn to photos, followed by captions then headlines so use this … Read more

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