SMPS Taps On Target’s Founder as One of Twelve National Subject Matter Experts for the New Body of Knowledge


markendium-photos-of-expertsOn Target Marketing is proud to announce that our own Theresa M. Casey, FSMPS, CPSM, served as one of twelve national subject matter experts working on The Markendium, the SMPS Body of Knowledge. Known as a game-changer initiative, the effort required the rethinking and rewriting of the content that will be used by SMPS for years to come to help train and educate our current and future marketing professionals for the A/E/C industry. See the video to learn more or order your copy of the six-book set from SMPS, each covering a specific AEC Marketing Domain of Knowledge: SMPS Markendium Read more

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5 Tips to Creating and Maintaining Blog Content

Now that the blog for your architecture, engineering or construction (AEC) firm is set up and ready to go, how effective will you be at consistently creating the valuable content that draws targeted online visitors to your AEC blog and website?

Here are some tips to creating and maintaining the right mix of quality and quantity of content for your AEC blog:

1. Develop a Plan for your blog that includes goals tied to the company‚Äôs strategic initiatives & target audience. For instance, are you rebranding your firm, entering a new market, developing an online social media presence, targeting … Read more

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