Persona Worksheets Drive Content Development
A key to a successful blog is knowing your audience and the information they seek. In order to provide useful, quality information to draw prospects and clients to your blog and website, you will need to learn as much as possible about them and the challenges they face.
The most common way content marketers and bloggers to do this is to develop a persona for each segment of your target audience. For instance, if you are focusing on facilities managers of health care facilities, the persona may look something like this:
To develop a persona, you’ll need to answer some … Read more
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