Why Blog . . . Why Now?

The stats don’t lie! There are more than 100 million blogs on the Internet. . . Business-to-business marketers using blogs generate 67% more leads. . . Companies with blogs enjoy 97% more inbound links to their website. . . And, one of the top three reasons people follow brands is interesting content, most often on blogs. The infographic below from ignitespot provides some more interesting blog stats.

Blogconomy Graphic by Ingnitespot
Blogconomy Graphic by Ingnitespot

So why should an AEC firm blog?
Blogs offer many ways to build upon and support your marketing and business development efforts. Done right, blogs can:

1. Strengthen Relationships
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