Hopefully by now, you’re convinced of the value of blogging, you’ve checked out blogs of industry leaders relevant to your markets and clients, and you’re ready to set up your company’s new blog. Here are three easy steps for you to follow to get started:
1. Determine and document the purpose of your blog and describe the audience.
This will help with lots of decisions along the way, including the next steps. For instance, the audience for On Target’s BulletPoints blog is marketing, technical and management level colleagues who need to know about or are responsible for a professional service … Read more