City of San Marcos Development Services Director joins On Target’s Founder to Speak on Winning AEC Industry Awards

Join Dahvia Lynch, Development Services Director from the City of San Marcos, and On Target’s Founder, Terry Casey, Wednesday, June 20, 2018 to learn about preparing AEC Industry Awards. The Society for Marketing Professional Services San Diego Chapter workshop will be held at the offices of venue sponsor, Ferguson Pape Baldwin Architects. Register by June 19 at SMPS SD Event Registration Page.

Learn award-winning tips on planning, content and graphic layout; experience a group review of a winning project entry; and work in small groups in a “You Be the Judge” exercise with an actual award entry. As a … Read more

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How to Find AEC Award Programs to Enter

Now that we’ve reviewed the strategic benefit to entering awards programs, let’s discuss how you can find potential programs to enter. Years ago, a few consultants would publish an annual list of the various awards programs related to the architecture, engineering and construction (AEC) industry. While it could be a bit pricey to acquire, it proved to be a handy go-to resource. With the proliferation of awards being offered and an ever-growing list of options, it’s nearly impossible to maintain an updated list. The reasons for this astronomical growth vary, but primarily involve organizations understanding the benefits of offering awards … Read more

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The Strategic Advantage to AEC Industry Awards


Winning an award gives you an opportunity to celebrate with team members and clients long after the project is complete. Photo courtesy of Connecticut Building Congress, Patrick Delany Photographer.

Winning awards for your firm, a project, or individual staff members can be exciting, but focusing on the strategic marketing benefits will bring about the best results and help convince firm leadership to invest the time and money required to submit for awards.

In this first of a series of articles, we delve into the strategic marketing benefits of AEC industry awards. Future articles will discuss how to find and select … Read more

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AEC Industry Awards Panel Presentation Dubbed a Big Success


On Target’s founder, Theresa M. Casey, FSMPS, CPSM, on right, presenting at the SMPS Connecticut program on AEC Industry Award Submissions, March 2018.

The scene at the Scene Art Bar was a fabulous backdrop for SMPS Connecticut’s program on Preparing a Winning AEC Project Award Entry. Check out the link for details on the fabulous panel! Even the most seasoned professionals had valuable takeaways from this session!

Watch for our blog post on tips, ideas and inspiration for your next awards submissions. Be sure to contact On Target Marketing & Communications if you’d like outside help with identifying the … Read more

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12 Tips to Entering AEC Project Award Competitions

Join On Target’s founder and Executive Director for the Connecticut Building Congress, Theresa M. Casey, FSMSP, CPSM, at the Society for Marketing Professional Services Connecticut Chapter Program on March 14, 2018, AEC Industry Award Submissions. Other panelists include Kevin Herrick, AIA, The SLAM Collaborative and Susan Labas, vanZelm Engineers, along with moderator Cathy DeFrances, CPSM, Fuss & O’Neill EnviroScience. And if you can’t join us, take a look at these 12 tips to entering the CBC Project Team Awards. Many can be applied to other AEC industry award programs.


Download the PDF: PTA 2018 Tips of the MonthRead more

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SMPS Taps On Target’s Founder as One of Twelve National Subject Matter Experts for the New Body of Knowledge

markendium-cover-2016

markendium-photos-of-expertsOn Target Marketing is proud to announce that our own Theresa M. Casey, FSMPS, CPSM, served as one of twelve national subject matter experts working on The Markendium, the SMPS Body of Knowledge. Known as a game-changer initiative, the effort required the rethinking and rewriting of the content that will be used by SMPS for years to come to help train and educate our current and future marketing professionals for the A/E/C industry. See the video to learn more or order your copy of the six-book set from SMPS, each covering a specific AEC Marketing Domain of Knowledge: SMPS Markendium Read more

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